There is no better way to make history than to chronicle the most memorable events of your life in a journal that allows you to take pride in being uniquely Filipino. With this in mind, top retail brand Collezione-C2 and Moleskine, in cooperation with National Book Store, launched the innovative, limited edition My Pilipinas Moleskine last night at the Archaeology Level of Rockwell Powerplant Mall .

2009 CNN Hero of the Year Efren Peñaflorida graced the event as the Guest of Honor.

As for the idea that brought about the partnership with Moleskine, Eala said, “Collezione-C2 is a 38-year-old brand known for innovating. From the very beginning it revolutionized the way Filipinos look at local fashion by offering high quality clothes featuring top of the line, unique designs and styles that are at par with international brands. For our design concept, we wanted to set a major trend that will make its mark as a brand that is proud to be Pinoy. This is through the My Pilipinas line, which aimed to transform the Philippine fashion scene by igniting the nationalistic spirit of Filipinos with the addition of the Philippine map imprinted on each piece. And now, with the help of great minds and hardworking partners in the industry, we are taking it a step further.”

The highlight of the event was the unveiling of the result of the collaboration between the brands. Eala was joined by Collezione-C2 Managing Director Joey Qua, Trina Alindogan, and Arnault Castel, General Manager of Working Unit (official distributor of Moleskine in Asia), to officially introduce the limited edition My Pilipinas Moleskine.

In his speech, Castel said, “The Moleskine has been a witness to many historical events in the world. Some of its famous users include Vincent van Gogh, Pablo Picasso, and Ernest Hemingway, whose Moleskines held a collection of invaluable drawings, sketches, notes and stories. History is again being made today with the release of My Pilipinas Moleskine. The iconic Philippine map on our legendary notebook is a symbol of the Filipino spirit, passion and limitless creativity.”

A special awarding of a My Pilipinas Moleskine notebook was held for Peñaflorida in recognition of his achievements and efforts in making education and literacy more accessible to the younger generation of Filipinos. The 28-year-old teacher and civic worker co-founded Dynamic Teen Company (DTC), which made use of the kariton classroom concept to bring values education and literacy to less fortunate, at-risk Filipino children.

Indeed, making history has never been more personal—and creative—with the My Pilipinas Moleskine.

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